Best Bookmakers in the World

There is no single answer: the same brand can have different sites, licences and features from one country to another. The comparison that counts is between operators authorised in your market, on sports coverage, odds, payment methods and service. Two names deserve attention for different reasons: bet365 for its integrated sports offer, 1xBet for its network of regional sites and the currencies it supports. Around them, national operators compete market by market.

The combination of pre-match markets, live betting and tools for following events. Bet Builder combines compatible selections from the same match into one bet with a single price; Cash Out, where offered, lets you settle a bet early for the amount proposed at that moment; live streaming covers selected events, subject to access requirements and territorial restrictions. Everything works on smartphone and tablet. bet365 runs local versions for markets such as Italy, Spain, Ontario and Australia, so the right domain and the applicable conditions depend on your country.

Because of its geographic organisation: national domains and subdomains such as 1xbet.ng for Nigeria, 1xbet.co.ke for Kenya and 1xbet.ci for Ivory Coast, each adapting language, content and payment systems to the local public. The versions support many currencies, for instance Nigerian naira, Kenyan shillings and Sri Lankan rupees; in Kenya the operator's documentation also describes payments through M-Pesa and Airtel Money. The catalogue covers football, tennis, basketball, hockey, volleyball, cricket and esports. A dedicated domain, however, does not by itself prove that the service is authorised in that country.

In the United Kingdom bet365 competes with Paddy Power and Sky Bet; Ireland is represented above all by Paddy Power; in Italy the picture includes Sisal and bet365; in Spain bet365 operates a local site; in France the ANJ list includes Betclic, Winamax, PMU, Unibet and bet365. A European selection has to be built country by country, checking the sites admitted by each regulator.

In the United States the market includes FanDuel, DraftKings, BetMGM and bet365, with availability that changes from state to state. Canada works by province: the iGaming Ontario register lists bet365, BetMGM, Betano and others. In Colombia the names to check against the Coljuegos list are Wplay and BetPlay. Brazil needs a date: Betano, bet365, Superbet and Sportingbet were strong in the previous licensed market, but Provisional Measure 1.394 of 25 September 2026 banned fixed-odds betting and required platforms to shut down from 6 October 2026, so as of October 2026 they are no longer normal options for playing in the country.

In Nigeria the overview includes Bet9ja, SportyBet and 1xBet; in Kenya, Betika and the Kenyan version of 1xBet; in South Africa, Hollywoodbets and Betway. Here localisation weighs as much as the size of the catalogue: dedicated domains, national currencies and local payment methods such as mobile money decide how useful a service is. Comparing African operators means looking at deposit and withdrawal systems, their costs and the account conditions, not only at the sports on offer.

Asia must be read market by market: in Singapore, Singapore Pools is the only operator authorised by the GRA for remote gambling; in Hong Kong the Hong Kong Jockey Club covers horse racing and football; in Japan the JRA is the reference for horse racing. In Australia the Northern Territory register includes bet365, Sportsbet, Ladbrokes, Neds and Betfair; in New Zealand, since June 2025 online sports and racing betting is reserved to TAB NZ, with the TAB and Betcha brands. To choose, compare authorised operators on the same event, looking at odds, rules and payments, in the version actually available in your market. No operator guarantees winnings.